Leonardo da Vinci St John the Baptist

identified with this story because I was given an expensive pair of jeans for a birthday a few years back. While I appreciated the gift and wore them gratefully, I had no idea that they were expensive until someone (some months later) saw study and subsequent report as I have a fascination in this area; the value we place on labels. Having worked with a broad socio-economic cross-section of people over the last two and a half decades has given me a great opportunity to observe ’shopping behaviour’ and the rationale behind those purchases first hand.
Like my client who would never buy a pair of shoes unless the label and complimented me on owning a pair of that particular brand of jeans. I nearly fell over. Of all the things to be complimented on, the brand of my jeans wasn’t high on my list. I was amazed that they could be impressive to someone. To me, they were simply one of the five (or so) pairs that I owned. No better or worse than any of my other ($50) jeans.What Logic?I was extremely interested in Wallace’s